Vice President of Client Strategy
Adam specializes in business-to-business and business-to-government marketing communications, often for aviation, aerospace and defense companies. Since 1999 he has represented some of the industry’s most recognizable brands while working for two firms, TMP and Sullivan Higdon & Sink. He also is an adjunct professor of communication at American University in Washington, D.C., and faculty adviser for its student-run radio station WVAU.
View Adam's full biography
From business development to reputation management, the role of public relations has never been more crucial.
Moreover, the evolution from reactive to proactive to 24/7 interactive PR means companies must be ever vigilant to avoid or mitigate crisis situations, as seen in recent months in aviation and elsewhere.
Earned media through credible journalism, especially via trade publishers, remains an important strategy for building and maintaining thought leadership.
Meanwhile, the increasing penetration of social media into aerospace and defense presents both an opportunity and expectation of direct audience engagement and dialogue.
This workshop, led by Adam Konowe of TMP Worldwide, will define today's hybrid public relations landscape and how to navigate it.
Do not miss the second workshop in this new OAC series focusing on Aerospace Marketing, Branding and Public Relations.
Tuesday, January 16th, 2018
08:00 am Breakfast Buffet & Networking
09:00 am Welcoming Remarks & Introductions
09:05 am Workshop begins
10:30 am Coffee Break & Networking
10:45 am Workshop resumes
12:00 pm Workshop ends
Holiday Inn Yorkdale
3450 Dufferin Street, Toronto, ON, M6A 2V1
$125.50 for OAC Members + HST & Fees
$165.00 for Non-members + HST & Fees
*$16 for Parking, payable on-site at the hotel.
REGISTER by January 12th!